A New Star In The Spirits & Wine Industry - Monsieur Henri becomes Gemini Spirits & Wine Company
Loomis, CA — Monsieur Henri has changed their name to reflect a recent strategic re-entry into the specialty, niche and developmental brand sector of the spirits market. The new name, Gemini, more accurately conveys the two core activities of the company—Spirit and Wine brand development. The name change is effective immediately.
During the past 12 months, the company has added future "star" spirit brands to its portfolio, including Forty Creek, Kilbeggan, Connemara, Tyrconnell, Cachaca 51, Penderyn, Feeney's and Turi. The company is also working to add other spirit brands into categories not currently represented in the portfolio. This will create a portfolio very balanced between spirits & wine and position the company for sustainable growth. In addition, the company is also looking at select joint venture and acquisition opportunities.
"We are very excited about our re-entry into the spirits market," said Jon Mowry, General Manager of Gemini Spirits & Wine Company. "Over the past few years a clear need has emerged for companies capable of successfully marketing niche, specialty and developmental spirit and wine brands. Based on our experience, resources, passion and reliability, we believe that we can fill that need." Mowry continued.
The name Gemini Spirits & Wine Company comes from the group of stars that make up the Gemini constellation, including two very bright "twin" stars that represent the company’s Spirits and Wine portfolio.
Along with the spirits Gemini represents, their major wine volume brands include EOS, Fu-Ki, Black Tower, Weber, La Chablisienne and Egri Bikaver. The company was also the original developer and builder of Stolichnaya in the United States.
About Gemini Spirits & Wine Company
Gemini Spirits & Wine Company has a long tradition of bringing fine wines and spirits from around the world to discriminating consumers in the United States. Founded in 1934 by Harry Feinberg, the company's early years were focused on the importation of predominantly first growth, exceptional French wines. A major departure took place at the 1964 World's Fair when the company launched Yago Sangria, which became the first 2 million case imported brand in the U.S. PepsiCo acquired the business in 1972, giving PepsiCo rights to Stolichnaya, a 10,000 case brand at the time, and other respected brands such as Concha y Toro. The company flourished; during 1977-79, it was the only U.S. wine importer to have five 100,000 case brands. The company was also building Stolichnaya into a great brand during that period; by 1993, Stoli was 1.2 million cases. In early 1994, U.S. distribution rights for Stoli were moved to Carillon as a result of industry changes.
After over 60 years of continued success, the New Orleans-based spirit company Sazerac acquired the company in 1994. Sazerac is a privately held, family owned business.
Gemini Spirits & Wine Company is headquartered and run from its offices in Loomis, California.